Acerca de Constrafor

Construction procurement tech startup with embedded financing

Responsabilidades

Research, write, edit, and optimize blog posts, articles, website copy, social media content, and other marketing materials related to construction finance, payments, and risk management.
Research industry trends, competitors, and relevant topics to identify new content opportunities.
Use AI-powered writing and research tools to generate ideas, develop outlines, draft content, improve copy, and accelerate research.
Optimize content for SEO by conducting keyword research, analyzing competitor content, and identifying opportunities to improve organic search visibility.
Manage and schedule content across social media channels, including LinkedIn, Facebook, and X.
Create engaging social media copy, captions, and relevant hashtags tailored to different platforms and audiences.
Monitor social media channels for comments, mentions, and messages and support community engagement.
Use AI-powered tools, when appropriate, to analyze audience sentiment, prioritize engagement, and improve content performance.
Track content and social media performance metrics and contribute to regular reporting and analysis.
Use AI and other marketing tools to identify insights and opportunities for improving content performance.
Support the creation and optimization of visual and video content for social media and other digital channels.
Collaborate with the marketing team and other stakeholders to execute content initiatives and campaigns.

2–4 years of experience in content marketing, digital marketing, social media marketing, or a related field.
Bachelor's degree in Marketing, Communications or a related discipline.
Excellent written and verbal communication skills.
Strong writing, editing, and research skills.
Basic to intermediate understanding of SEO principles and content optimization.
Experience managing content and social media for B2B companies is a strong plus.
Experience with SaaS, fintech, financial services, construction, or other B2B industries is a plus.
Comfortable using AI-powered writing, research, SEO, and productivity tools.
Familiarity with tools for creating and optimizing visual and video content.
Genuine interest in the B2B SaaS and construction technology space.