Brand & Content Lead

At pentice, we are on a mission to revolutionize the hospitality industry. By transforming long-term luxury rentals into exceptional short-term experiences, we deliver unparalleled quality and service to our guests. At the same time, we empower property managers to unlock the full potential of their properties, maximizing their buildings top line.

🤓 As a Brand & Content Lead, the company expects you to...

• Own content execution for Pentice's company brand and CTO’s personal brand.
• Transform recordings, interviews, conversations, and company stories into written and video content.
• Adapt each asset to the audience and format of its intended platform.
• Develop and maintain a consistent publishing calendar.
• Capture CTO's voice and maintain it across his content.
• Keep Pentice’s tone, visual identity, and messaging consistent across channels.
• Build and document a repeatable workflow for capture, production, review, and publishing.
• Use AI to accelerate production and repurposing while applying editorial oversight.
• Monitor content and audience performance to improve future output.
• Make clear decisions about which content meets the quality bar for publication.

✨ You are the person they are looking for if you have...

• A portfolio of content you personally created, including short-form video and written social content.
• Experience turning long-form material into multiple assets across different platforms.
• A track record of maintaining a consistent publishing cadence.
• The ability to write in a founder’s voice and adapt ideas without losing their personality.
• Strong editorial judgment and a clear point of view on brand consistency.
• Hands-on experience producing content for platforms such as LinkedIn, X, YouTube, and short-form video channels.
• Experience using AI tools throughout content production while maintaining originality and quality.
• The ability to work independently, find useful angles in raw material, and move projects forward with limited briefing.
• Fluent written and spoken English.
• Availability to work in Bogotá under a hybrid arrangement, with three office days per week.

💜 They will love your profile even more if you have...

• Built both a company brand and a founder’s personal brand.
• Created a documented content production process from scratch.
• Worked directly with founders or executives to capture their ideas and develop their voice.
• Experience connecting content performance with audience growth, branded search, and direct website traffic.
• A portfolio showing how one interview, talk, or recording became a coordinated series of content assets.