Marketing Manager

🤓 As Marketing Manager, the company expects you to...

• Define and execute heva's marketing strategy and growth priorities in alignment with company objectives.
• Lead full-funnel demand generation across SEM, SEO, AEO, paid social, organic social, content, influencer, and OOH channels.
• Build a data-driven marketing engine and continuously optimize investment based on CAC, conversion, ROAS, and revenue impact.
• Design and execute content and influencer strategies that strengthen the heva brand, build trust, and drive acquisition.
• Develop campaigns that attract both patients and healthcare providers across US and LatAm markets.
• Partner closely with Sales and Operations to connect demand generation efforts with pipeline and revenue goals.
• Collaborate with Product to transform customer insights and market learnings into positioning, messaging, and campaigns.
• Launch, measure, and scale growth experiments across the funnel with speed and analytical rigor.
• Coordinate go-to-market initiatives alongside Sales, Product, Operations, Partnerships, and leadership.
• Help shape heva's long-term marketing principles, processes, and culture.
• Recruit and build the marketing team as the company continues to scale.

✨ You are the person they are looking for if you have...

• 4+ years of experience in marketing, ideally in a high-growth startup or fast-paced environment.
• Hands-on experience managing SEM and SEO strategies.
• Experience with organic social media and paid social campaigns.
• Strong experience developing and executing content marketing initiatives.
• Experience working with influencer marketing or creator partnerships.
• A highly analytical mindset and confidence working with metrics such as CAC, conversion rates, ROAS, pipeline, and revenue impact.
• Experience running and optimizing campaigns across multiple stages of the marketing funnel.
• The ability to translate business priorities into clear, executable marketing plans.
• Fluency in both English and Spanish.
• Experience in a growth-stage startup, scale-up, or strategic consulting environment.

💜 They will love your profile even more if you have...

• Experience with out-of-home (OOH) marketing.
• Worked across both B2C and B2B marketing.
• Experience marketing to audiences in both the United States and Latin America.
• SaaS experience.
• Experience with growth experimentation or growth hacking.
• Cross-border marketing experience, especially within healthtech or fintech.
• Familiarity with AI products or AI-driven businesses.
• Experience building or scaling a marketing function or team.