Marketing Associate

🤓 As a Marketing Associate, the company expects you to...

• Own and grow heva’s presence across Instagram, TikTok, and YouTube.
• Plan, create, publish, and optimize engaging social content, including Reels, Shorts, Stories, posts, and other creative formats.
• Manage paid social campaigns through Meta Business Suite, from execution through performance analysis and optimization.
• Monitor social media and campaign metrics to understand what is driving engagement, leads, and growth.
• Support SEM and SEO initiatives, including keyword research, content optimization, and campaign coordination.
• Help maintain a consistent brand voice and visual identity across digital channels.
• Coordinate marketing events, activations, and other initiatives involving patients, providers, or partners.
• Collaborate closely with the broader team to translate company priorities into marketing campaigns and content.
• Identify new content ideas, trends, channels, and experiments that can help heva reach more patients and providers.
• Balance creative execution with a performance-driven mindset, continuously testing and improving what works.

✨ You’re the person they’re looking for if you have...

• 1+ years of experience in digital marketing, social media, content creation, or a similar hands-on marketing role.
• Experience managing social media channels such as Instagram, TikTok, and YouTube.
• Strong understanding of short-form content, including Reels, Shorts, Stories, and social-first creative formats.
• Hands-on experience with Meta Business Suite and paid social campaigns, including campaign setup, monitoring, optimization, and reporting.
• Ability to analyze campaign and content performance and turn insights into actionable improvements.
• Familiarity with SEO and SEM fundamentals.
• Strong organizational skills and the ability to manage multiple initiatives simultaneously.
• Excellent written and verbal communication skills.
• Availability to work in person from Mexico City.

💜 They’ll love your profile even more if you have...

• Experience creating content for healthcare, wellness, travel, hospitality, or other consumer-facing industries.
• Experience working with both B2C and B2B audiences.
• Basic video editing, graphic design, or content production skills.
• Experience coordinating events, activations, partnerships, or community initiatives.
• Familiarity with Google Ads, Google Analytics, Search Console, or similar marketing tools.
• Experience working in a fast-paced startup or early-stage environment.
• A strong understanding of current social media trends and how to adapt them to a brand while maintaining trust and credibility.