Makarena Lavín Fernández 👋

I work at the front-end layer where complex systems meet real people. I have a multidisciplinary background in design, marketing, and communication, which allows me to collaborate naturally with designers, product teams, analysts, and business stakeholders, translating user and business needs into practical and scalable front-end solutions. Throughout my career, I’ve deliberately taken on adjacent roles and responsibilities when they were necessary for the success of the team or the product. These were not exploratory or transitional moves, but conscious decisions driven by cost–benefit analysis, learning opportunities, and the need to unblock critical situations. I’ve consistently delivered in those roles and integrated the experience back into my core front-end work. My main interest today is building human-centered front-end systems, especially in critical flows, where clarity, low friction, and trust matter more than visual polish alone. I’m particularly focused on the applied use of AI in the front-end as a tool to reduce complexity, improve adoption, and keep systems understandable for real users. I value pragmatic architecture, simple solutions to real problems, and environments where technology serves people without adding unnecessary complexity.