Hellen Johanna Granada Cardona 👋

Senior Revenue, Sales, and Customer Growth Leader with over 10 years of experience driving scalable revenue growth, customer retention, and go to market execution across proptech, digital advertising, fintech, e-commerce, BPO and marketplaces. Proven track record leading high impact commercial and customer success strategies, including 40% revenue growth in 9 months, 7% churn reduction over two years, and 25% improvement in funnel efficiency through data driven decision making and cross functional leadership. I specialize in building and scaling Sales, Revenue, and Customer Success organizations, aligning Sales, Marketing, Product, and Technology to maximize Customer Lifetime Value (CLV), optimize pipeline performance, and deliver sustainable business outcomes. Recognized for a strategic, execution oriented leadership style, I operate at the intersection of commercial strategy, analytics, and customer experience, enabling organizations to grow efficiently while strengthening long-term customer relationships. Industries: PropTech · Digital Advertising · Fintech · Marketplaces · E-commerce · SaaS Core Focus: Revenue Growth · Retention & Expansion · Go to Market Strategy · Executive Leadership · Data Driven Decision Making