Fernando Vergel 👋

I design digital products where evidence meets execution. I connect business hypotheses to validated UX, define metrics that matter, and document so design and dev don't collide. Data-driven UX means no guessing. I start with research (interviews, analytics, technical audits), build testable hypotheses, and track what moves the needle: conversion, retention, activation. I've worked across fintech B2B, legaltech e-commerce, ed-tech platforms, and multi-role SaaS — all remote, cross-functional teams. I use AI workflows for research and prototyping. When prototyping turns into functional code (vibe coding with Lovable, Emergent), I apply secure development practices — Linux Foundation certified in Secure AI/ML Development. It speeds up validation and cuts iteration waste, but decisions stay human. Results:• +40% conversion, 98% WCAG compliance — B2B interpretation platform (Elite Language Services)• ~50% faster design-dev cycles through AI-assisted prototyping (Play Attention Argentina)• Technical audit for B2C e-commerce: spotted 15.6s load bottleneck, built 8-event tracking framework for post-launch fixes I work better with a clear frame and room to solve problems. I prefer direct feedback, short loops, and time to get it right.