Valeria Bonilla Fernandez 👋

I have 5+ years of professional experience across e-commerce, operations, and customer experience, with a current focus on conversion rate optimization (CRO), UX, and revenue performance in international environments.I’ve worked on improving the performance of large-scale e-commerce sites, contributing to increases in conversion rate (0.68% → 1.6%) and average order value (+50%) through improvements in navigation, structure, and commercial strategy.Currently, I’m part of global e-commerce operations, collaborating with content, tech, and customer experience teams to improve user experience and overall site performance across different markets.I focus on identifying what’s limiting conversion and turning those insights into tangible business improvements.