Maria Eva Petrolo 👋

Eva has over 15 years of experience in marketing, communication and digital strategy, developed across agencies and in-house marketing departments. Her background includes leadership roles as Digital Director, Account Director, Project Manager, Strategist, Digital Marketer, Marketing Lead, Process Optimizer and Business Developer, with a strong focus on brand strategy, integrated campaigns and team coordination. EXPERTISE Inbound & Outbound Marketing, Digital Marketing Strategy, Audiovisual Campaigns, Social Media Strategy, Content Strategy & Creation, SEO Optimization, Branding & Brand Positioning, Market Research, CRM Management, Campaign Analytics & Performance Tracking, A/B Testing, Lead Generation, Google Analytics & Google Services, Mailchimp, E-commerce, Graphic Design and Video Editing. TOOLS & PLATFORMS (PC & Mac) Adobe Illustrator, Photoshop, Acrobat Pro, CapCut, Microsoft Office, Google Workspace, Asana, Basecamp, Slack, Power BI, AI tools (ChatGPT, Midjourney, Gamma, KlingAI). WEB & TECHNICAL KNOWLEDGE Working knowledge of HTML5, CSS, JavaScript, PHP, MySQL, jQuery and .NET. CMS PLATFORMS Umbraco, SharePoint, Tridion, Episerver, Stellent, Vignette, Drupal and WordPress.