Monterrey - Mexico

Marketing Manager

Mariana Garcia Ramirez 👋

Digital Growth & Web Experience Leader with 8+ years of experience driving scalable digital strategies across SEO, UX, CRO, and eCommerce. I specialize in transforming websites into high-performing growth engines by aligning search visibility, user experience, and business objectives. Currently leading a team of 25+ specialists in a high-level digital consultancy, I oversee complex web ecosystems and multi-market strategies for enterprise and large-scale brands. I have partnered with organizations such as Banregio, Grupo Innovasport, Red de Universidades Anáhuac, Grupo Bimbo, Arca Continental, and Prolec, delivering measurable impact in organic growth, conversion performance, and digital maturity. My approach combines strategic thinking, data-driven decision-making, and human-centered leadership to build scalable, high-impact digital ecosystems. Core Expertise:- Digital Growth Strategy (SEO, AEO, Content & Organic Channels) - Web Experience & UX Optimization - Conversion Rate Optimization (CRO) & Experimentation - eCommerce Strategy & Performance Optimization - Data Analytics & Performance Measurement (GA4, dashboards) - AI-driven Marketing & Operational Workflows - Cross-functional Leadership & Team Development - Agile Project Management & Scalable Operations

Industrias de interés:

  • Banca
  • E-commerce
  • IoT
  • EdTech
  • Turismo y Viajes

7Años de experienciacomo Marketing Manager

Experiencia

Educación

  • Master's degree

    CEDIM México

    September 2025 - September 2027
  • Master's degree

    IEBS

    December 2020 - January 2022
  • Bachelor’s Degree

    Universidad de Monterrey

    January 2014 - January 2018
  • High School

    Tecnológico de Monterrey

    January 2011 - January 2014

Cursos y certificaciones

  • Setting Expectations and Assessing Performance Issues

    University of California, Davis

  • Managing as a Coach

    University of California, Davis

  • Developing your Emotional Intelligence

    LinkedIn

  • Liderazgo Consciente

    Kiik Consultores

  • Coaching Skills for Leaders and Managers

    LinkedIn

  • The Future of Work: The Necessary Skills of Your Future Workforce

    LinkedIn

  • Technical SEO Certification

    Blue Array SEO | B Corp

  • Liderazgo Efectivo

    Universidad de Monterrey

  • Leading with Stories

    LinkedIn

  • Leading without Formal Authority

    LinkedIn

  • Leadership Strategies for Women

    LinkedIn

  • Master en Traffic Marketing: SEO, SEM, Atracción y Contenidos

    IEBS Business School

Habilidades adicionales

Google Analytics

Google Analytics

experience:5 años
Screaming Frog

Screaming Frog

experience:4 años

Otras habilidades

Habilidades complementarias a mis conocimientos en metodologías, procesos, plataformas y software previamente utilizados.

  • Hubspot
  • Notion

Industrias de interés

Estoy interesado en conocer y trabajar en las industrias y empresas de este sector.

  • Banca
  • E-commerce
  • IoT
  • EdTech
  • Turismo y Viajes
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