Lucas Palomino 👋

I’m an E-commerce Manager & Customer Experience Specialist with 5+ years scaling DTC and marketplace brands across the U.S. and LATAM. My expertise spans Shopify operations (including Shopify Plus & Liquid), marketplace management, paid media strategy, CRO, and end-to-end customer journey optimization, always focused on driving growth, profitability, and retention. I’ve managed multi-site Shopify stores, overseeing merchandising, promotional calendars, subscription flows, demand planning, and inventory forecasting. With a foundation in front-end development (HTML, CSS, JavaScript) and SEO strategy, I bridge the gap between technical execution and business strategy. On the marketing side, I bring hands-on experience with Facebook/Instagram campaigns, Klaviyo automation, TikTok activations, and influencer partnerships, turning creative initiatives into measurable performance through structured testing and data-driven decisions. I track and optimize metrics like CAC, LTV, ROAS, AOV, and conversion rates to ensure every initiative drives revenue and retention. Beyond Shopify, I’ve worked with Amazon, Walmart, Mercado Libre, and TikTok Shop, gaining a broad perspective on marketplace dynamics, fulfillment, and supply chain alignment. Recently, I completed a Diploma in Artificial Intelligence, strengthening my ability to integrate AI-driven solutions into e-commerce and customer experience strategies. I thrive in fast-paced, collaborative environments where I can own results end-to-end — from strategy to execution — and partner with cross-functional teams to deliver measurable impact.