JOSE LUIS RAFAEL GARCIA ARIAS 👋

An articulate and data-driven professional holding two completed master’s degrees (an MBA and a Master of Data Science) and currently pursuing a third master’s degree in Artificial Intelligence. Brings more than 13 years of high-impact experience in the advertising, digital marketing, and media industry. Deep expertise in Digital Marketing, Performance, Innovation and Strategic Leadership, having served as Director of Marketing, Intelligence, and Performance within some of the top marketing agencies in Mexico. Proven track record managing large-scale global budgets, leading multidisciplinary teams, and driving digital transformation for multinational organizations across diverse markets including Hong Kong, the United Kingdom, the United States, and India. Strong analytical, numerical, and logical capabilities backed by advanced studies in statistics, data modeling, and data visualization, and by hands-on experience with global analytics ecosystems. Additionally, recognized for expertise across key strategic disciplines: - CRO (Conversion Rate Optimization) - Behavioral Economics & Consumer Psychology - Advanced Analytics & Measurement - Project Management & PMO-style execution - Client-facing leadership, consultative selling, and growth strategy A senior professional capable of bridging business, data, technology, and creativity to deliver measurable results and accelerate growth. I invite you to view my current global certifications in marketing, performance, analytics, etc.: https://scq.io/Ig4Eo0I