Diego Alvis 👋

HubSpot CRM consultant specialized in strategic implementation, with over a decade of experience across marketing, sales, and technology. I currently lead HubSpot adoption at Impulse, one of Latin America's leading IA and CRM Strategy agencies, working with companies across education, healthcare, real estate, automotive, finance, and retail. My approach starts with the business, not the tool. Before configuring any workflow or pipeline, I map how commercial teams actually operate, identify friction points between marketing and sales, and understand what data truly drives decisions. From there, I design the CRM architecture. The difference between an implementation that works and one that doesn't usually lives in that process. Across more than ten implementations, I've helped companies achieve full pipeline and campaign visibility, a 100% improvement in qualified lead response rates through marketing automation, a 40% reduction in manual work through well-structured workflows, and a 30% increase in opportunity-to-close rates using predictive behavioral models. Passionate about turning data into decisions and processes into sustainable growth.